Details of the Ranchers First Initiative

A USDA Report

Today, U.S. Secretary of Agriculture Brooke L. Rollins announced the Ranchers First Initiative, a sweeping package of actions to continue rebuilding the Great American Beef Herd and put America’s ranchers back at the center of our nation’s food supply. Building on USDA’s October 2025 Plan to Fortify the American Beef Industry, the Trump Administration is delivering again.

American ranchers embody the independent spirit that drove the founding of America, 250 years ago. For more than two centuries, their independence, resiliency, and committed stewardship have provided American consumers with the safest and highest-quality beef and lamb in the world, and they remain foundational to America’s national security and to the strength and vitality of rural communities. Yet today the nation’s cattle herd sits at a 75-year low, with ranchers forced out of business by burdensome regulations and an outright war on beef waged at the altar of Green New Deal climate extremism.

For the full report click here