Japanese Consumers Matter to U.S. Ranchers

A Drovers article

A team of 24 leaders and producers from beef, pork, corn and soybean organizations from across the U.S. visited Japan in early September.

The group visited retail displays, a beef tongue processing facility, a processing facility and Wagyu auction in the heart of Tokyo and shared photos of their farms with students at a culinary school. They also received staff briefings from U.S. Meat Export Federation (USMEF) Japan and the USDA Foreign Agricultural Service.

Travis Maddock, a cattle producer from Maddock, N.D., who was on the tour representing the North Dakota Beef Commission, notes Japanese consumers are used to high marbling in domestic Wagyu, which makes U.S. Prime a good fit for the market. Meanwhile, demand in J

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