Navigating the ROI of Emerging Ag Technology

An article on Drovers

Learning which technologies to adopt or pass by is crucial to cow-calf operations. These advancements open countless doors, but they don’t have a place on every operation.

“Some companies think they have a great solution for animal agriculture, but they’re not necessarily from the industry,” explains Chelsea Good. “Are they actually a solution to a problem that animal ag is asking to be fixed?”

Good, owner of Good and Associates, has extensive background in livestock marketing, traceability, agriculture technology and industry relationships. Technology has to solve real problems for real ranchers and deliver an ROI.

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