Strong Markets Aren’t Enough for Solid Business

A Drovers article

Despite recent market turbulence and price corrections, the foundational health of the U.S. beef industry remains historically solid, anchored by resilient consumer demand and tight cattle supplies. Yet beneath record profitability and high producer optimism, cattlemen face a web of structural hurdles — from stalled herd expansion and succession bottlenecks to escalating labor shortages and digital data gaps.

During a recent Farm Journal TV exclusive webinar on the 2026 State of the Beef Industry Report, Don Close, Terrain senior animal protein analyst, and cattle producers Sam Hands, Marisa Kleysteuber and Casey Worrell analyze the survey findings and outline what producers must do to thrive in an increasingly margin-sensitive business.

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